Premium Content with AI Scale
Adam Rich specializes in applied AI solutions that combine editorial excellence with the scale of artificial intelligence. His systems transform how businesses create, scale, and engage by using technology as a component element to deliver measurable results fast. From personalized content strategies, to AI-accelerated thought leadership, Adam drives client impact with unprecedented quality and ease.
Service Offerings
AI Content Systems
Adam builds scalable systems that personalize and amplify content by leveraging AI’s precision to achieve human goals. These modular systems adapt to industry, geography, and context, maximizing relevance and impact at scale.
Effortless Thought Leadership
Turn a 15-minute conversation into your next newsletter, same-day. Adam's hybrid system marries the horsepower of AI with traditional editorial intuition for effortless content you are proud to put your name on.
Product Development
Using AI as a force multiplier, Adam leverages his decades-honed instinct for what people will love. This combination accelerates the creation of intuitive, delightful products that foster engagement, adoption, and loyalty.
What Is Applied AI?
Applied AI means putting intuitive, measurable outcomes ahead of the sizzle of a new technology. It involves integrating AI and human insight and empathy. Applied AI requires rigor around which tool is right for each job — right now, the answer is often not AI at all.
Unlike towering AI solutions that aim to solve everything, Applied AI is granular—using AI elements as components within larger, hybrid processes designed to get results, and touch audiences on the most human of levels.
Past Clients
Shopping Discovery Feed
Adam developed the user experience and scoped the AI parameters for Klarna’s shopping discovery feed. The result balanced relevance and delight, creating a personalized, swipe-driven shopping experience. By leveraging AI, the system learned with each session, offering users frictionless and engaging exploration.
Bespoke Media Outlet
Using Meta’s ad targeting algorithm, generative AI, and Klaviyo, Adam built and launched a daily premium content platform, Latest Greatest, in under six months. With zero staff, Latest Greatest maintained a seven-days-a-week publishing schedule, and reached a six-figure audience.
Effortless Thought Leadership
Adam turned 15-minute unstructured conversations into premium weekly content. Using a combination of AI horsepower and editorial intervention, Adam maintained the unique perspective and experience of SFG while being able to turn around finished articles day-of, with a 75% reduction in client edits versus conventional content methods.
Why Adam?
Adam co-founded the digital publication Thrillist, growing it from a local NYC newsletter into a global lifestyle platform that reached hundreds of millions. Throughout his career, Adam has become an expert in premium content, understanding what drives consumer action, and how to consistently deliver delight.
Now, Adam pioneers the use of Applied AI to reshape content and product strategies, leveraging AI as a force-multiplier for creativity and consumer insight. His focus is on delivering measurable, brand-accretive results by blending AI with human excellence.
Delight Through Stories
No matter what business you are in, people engage more frequently with the stories you tell than the things you sell. Round out your experience with the content that helps your consumer understand and appreciate you.