Content is a powerful enterprise tool

I’m not suggesting we go through the “what car does your brand drive” sorts of agency stuff

You need a clear picture of who it is you are engaging with your product

The foundation of that content strategy is where those Venn diagram circles overlap.

Deciding not to engage can be even harder than jumping into a fight

Good push content strategy begins with the awareness that you are engaging in the digital version of tugging your audience’s shirt sleeve

Figuring out a clever base does two things

Choosing the times when your content goes out and how is a requisite step in making sure it happens right

There’s a value in deciding what one metric is going to be your headline